Earlier this week AT&T announced that they were dropping the old DIRECTV NOW packages (Live a Little, Just Right, Go Big, Gotta Have It, etc.), with two new options; both of which significantly more expensive than the competition while offering fewer channels.
The new packages offered by DIRECTV NOW will start at $50 a month for the PLUS package or $70 a month for the MAX package, providing over 40 and 50 channels, respectively.
What's interesting to note is while they are dropping many channels, including those by Viacom (Nickelodeon, MTV, Comedy Central, etc.), Discovery, A+E Networks, etc., they are raising the prices. Previously, packages started at $40/month and went up to $70/month depending on the channels you were interested in.
On the flip side, DIRECTV NOW is now offering free HBO on both their PLUS and MAX packages, something that was previously provided as an add-on for $5/month.
If you are a current subscriber of DIRECTV NOW and subscribed before March 13th, you'll be grandfathered into the old plans, but will encounter a $10 price hike come April.
Here's the channel lineup for both packages:
DIRECTV NOW Plus:
•ESPN, CNN, Fox News, Disney Jr., TNT, Hallmark Channel, Bravo, etc.
•HBO, HBO Family, and HBO Latino
DIRECTV NOW Max:
•50+ Channels (everything PLUS has, and then some)
•CBS Sports Network, ESPNews, ESPNU, Fox Sports 2, Golf Channel, and the Olympic Channel, along with everything the PLUS package has
•DIRECTV NOW Max will include regional sports channels.